Airmount Marketing Plan Essay - 4423 Words

| Everfresh Deodorant | Final Marketing Plan | | | | Hannah Mitchell 219384 | | | Arimount Corporations Everfresh Deodorant Marketing Plan I. Executive Summary Arimount Corporation is well known for beauty and grooming. The launch of Everfresh deodorant will define the anti-perspiration market. A new chemical, tricliceron, will put Everfresh above the competition. Tricliceron will allow for freshness through the toughest sweats. After 20 years in the hygiene market, return on investments have been average. After the launch of Everfresh, revenue is expected to be above average. Currently, the market is saturated with below to average products that only mask the problem. Everfresh will eliminate the†¦show more content†¦Brand trademarking for existing brands e. Competition Everfresh will have to pursue customers who are already loyal to particular brands. Breaking brand loyalty will be a challenge, especially with brands that have been on the market for a long time. Everfresh is the competing for the leading brand in the market. viii. Degree Degree claims to be 3 times stronger than any clinical strength deodorant in the market. It claims that the more work you do, the harder the product works on keeping your perspiration to a minimum. They guarantee that you can depend on Degree, even in the toughest situations. â€Å"Our strongest wetness and odor protection yet! Stay ahead of sweat with a product that’s as strong as you are. Prescription strength wetness protection with 3X the power of a basic antiperspirant1. And now also Degree with motionSENSEâ„ ¢, so the more you move, the more it protects.† (Degree, 2013) ix. Suave Suave promises to serve 24-hour protection from underarm wetness by providing over the counter prescription strength ingredients. It even comes with fresh scents in order to distinguish themselves from the other products on the market. (Suave, 2013) x. Secret Secret is endorsed to be proven to work even harder under added stress. It provides prescription strength clinical protection. They advertise to have to protection needed in order to satisfy their consumers. (Secret, 2013) III. Marketing

Should Illegal Immigrants Be Allowed - 1734 Words

Over 15 million immigrants reside in the United States illegally, of which 65.9 percent of those are high school graduates that wish to chase their dreams and go to college. No one should ever question furthering their education or to stop it simply because of their legal status. The United States government is acting unfairly upon the issue of whether Illegal immigrants should be allowed to obtain in-state tuition or not. Illegal Immigrants that are dedicated towards their education should be allowed to an education regardless of what their color, race, or sex is. Large numbers of immigrants are pursuing fields that can greatly stimulate the economy of this country, many of them were brought illegally to the united states by their†¦show more content†¦Unfortunately, the Supreme Court is blinded by their arrogance and prejudices, that they do not see how crucial it is to provide these immigrants with the education they deserve to make our country a better place. Alex Now rasteh, an immigration policy analyst at Cato Institute says that people think there is only so much opportunity, and that is simply not true. People create jobs, people grow the economy. This is a failure to understand how the economy — how opportunity actually works.† Sadly, our society is so poor on moral respect and ambition for this country, that they let their prejudices take over their mind leading them to act carelessly upon the people that try to succeed and make this country great. The major factor for such high numbers of immigrants residing in the United States is due to the popular cause that they flee their home-countries in search for safety and opportunities. I argue that the United States society not be blinded by their prejudices and have compassion for these individuals only searching for a safer life. Others may argue that immigrants are only coming to the united States to take their jobs, but it is widely known that America is a place of opportunities, and that is exactly what the immigrants, who have fled the unsafety of their country, are searching. Illegal aliens, however, are not completely hopeless, there are some policies that defend theirShow MoreRelatedShould Illegal Immigrants Be Allowed?857 Words   |  4 PagesShould Illegal Immigrants Be Able to Have Driver’s Licenses? The national debate of whether or not illegal immigrants should be able to obtain driver s licenses is not an easy issue to resolve. Two different sides have strong, valid points that adequately support their claims. So prior to making any rational decisions, both viewpoints should be closely observed. After a lot of research and deep thinking, I have decided that I am against the notion of illegal immigrants being grantedRead MoreIllegal Immigrants Should Be Allowed For Deportation1409 Words   |  6 Pagesdenied access to hundreds of thousands of American jobs from Americans themselves because the illegal immigrants would take those jobs. Protests broke out across the country after the announcement. Many parties such as the democrats and republicans condemned the move as a coldhearted effort that was unfair to the young immigrants and could harm the economy. The majority want to remove the illegal immigrants all together but then activist and others stand up to say it’s unfair because they have beenRead More14. . . . . . Should Illegal Immigrants Be Allowed To Stay3210 Words   |  13 Pages14 Should illegal immigrants be allowed to stay in the U.S By Tyrese Ellis English Mr.wilson March 14, 2017 Yes, Why? The united states is a country of free rights. Not being born in the UnitedStates shouldent mean they arent allowed to live in a country of equal right and freedom of speech. Illegal families have the chance of opportunity and a chance in life.                      Why do families travel all the way from thier countryRead MoreShould Illegal Immigrants Be Allowed to Receive Social Services?2106 Words   |  9 PagesShould Illegal Immigrants be allowed to receive Social Services? Immigration is a large and controversial topic as far as the United States is concerned. However, there is one subject in question that isn’t quite openly addressed and up for discussion, as say border control. American citizens face many difficulties dealing with the admission of people in the United States illegally. The primary obstacles facing the system today include overcrowding in schools, availability of jobs and the unnecessaryRead MoreIllegal Immigrants Persuasive Essay1217 Words   |  5 PagesIllegal Immigrants Taking Advantage of the United States Should illegal immigrants be allowed to get in for free? Should they be allowed to enter while others spend years following the rules in order to gain their legal entry? In today’s society, the people of the United States are being taken advantage by the illegal immigrants. There are many examples in the news today demonstrating illegal immigrants shouldn’t be allowed to cross the border like the economic deficit, crime or the protection ofRead MoreIllegal Immigration Should Be Allowed721 Words   |  3 PagesIllegal Immigration Should Be Allowed Illegal immigration is the immigration of someone from his or her home country to another country without becoming a legal citizen. Illegal immigrants have many different names; illegal aliens, undocumented workers, and unauthorized citizens are just a few names they are called. Whether undocumented workers should stay in the country or leave has been debated in the United States for a long time. In the year 2006, there was an estimated 11.5 to 12 million undocumentedRead MoreIllegal Immigrants : A Big Problem With Illegal Immigration1150 Words   |  5 Pagesproblem with illegal immigration. Illegal immigration is an enormous issue that during the 2016 presidential primary debates. It was a problem when President Obama took office eight years ago, and it is an even greater problem now that he is getting ready to leave office. Most Americans want the border closed, but that will only solve half the problem. The other half of the problem can be solved by deporting the illegal immigr ants that are already in the United States. Illegal immigrants are takingRead MoreShould Immigrants Be An American Citizen?992 Words   |  4 PagesShould immigrants have a pathway to American citizenship? Of course, all immigrants should be granted a pathway to becoming an American citizen because Americans are all immigrants to this country. Thirty percent of the small businesses started in America are started by these immigrants who come in search of a higher quality life. When they start these businesses they are providing jobs for American workers, which will boost our economy. Also, various immigrants have developed cutting-edge technologiesRead MoreWhat Is Illegal Immigration Doing to Our Country?1097 Words   |  5 PagesWhat is Illegal Immigration Doing to Our Country? Illegal immigration is a controversial topic discussed in our country everyday. An illegal immigrant is anyone who has illegally crossed some kind of border whether it is by land, water, or air. These people are undocumented, unauthorized and unnaturalized people. In America’s case, these immigrants usually come from the south where the neighboring countries such as Cuba and Mexico reside. Some also come from Canada, but it is not too common. ShouldRead MoreEssay on The Role of Immigration on Legal and Illegal Immigrants948 Words   |  4 Pages The social issue that will be covered in this paper is the role immigration plays in daily life for both legal and illegal immigrants. This issue has seen a more prominent place as of late due to many events thought to have been caused by the allowing of members from disagreeing societies into America. The sociology of immigration involves the sociological analysis of immigration, especially with regard to race and ethnicity, social structure, and political policy, significant concepts include

The Hunters Moonsong Chapter Four Free Essays

â€Å"Trust Bonnie to meet a cute guy on her first day at col ege,† Elena said. She careful y drew the nail-polish brush over Meredith’s toenail, painting it a tannish pink. They’d spent the evening at freshman orientation with the rest of their dormmates, and now al they wanted to do was relax. We will write a custom essay sample on The Hunters: Moonsong Chapter Four or any similar topic only for you Order Now â€Å"Are you sure this is the color it’s supposed to be?† Elena asked Meredith. â€Å"It doesn’t look like a summer sunset to me.† â€Å"I like it,† Meredith said, wiggling her toes. â€Å"Careful! I don’t want polish on my new bedspread,† Elena warned. â€Å"Zander is just gorgeous,† Bonnie said, stretching out luxuriously on her own bed on the other side of the room. â€Å"Wait til you meet him.† Meredith smiled at Bonnie. â€Å"Isn’t it an amazing feeling? When you’ve just met somebody and you feel like there’s something between you, but you’re not quite sure what’s going to happen?† She gave an exaggerated sigh, rol ing her eyes up in a mock swoon. â€Å"It’s al about the anticipation, and you get a thril just seeing him. I love that first part.† Her tone was light, but there was something lonely in her face. Elena was sure that, as composed and calm as Meredith was, she was already missing Alaric. â€Å"Sure,† Bonnie said amiably. â€Å"It’s awesome, but I’d like to get to the next stage for once. I want to have a relationship where we know each other real y Well, a serious boyfriend instead of just a crush. Like you guys have. That’s even better, isn’t it?† â€Å"I think so,† said Meredith. â€Å"But you shouldn’t try to hurry through the we-just-met stuff, because you’ve only got a limited time to enjoy it. Right, Elena?† Elena dabbed a cotton bal around the edges of Meredith’s polished toenails and thought about when she had first met Stefan. With al that had happened since then, it was hard to believe it was only a year ago. What she remembered most was her own determination to have Stefan. No matter what had gotten in her way, she had known with a clear, firm purpose that he would be hers. And then, in those early days, once he was hers, it was glorious. It felt as if the missing piece of herself had slotted into place. â€Å"Right,† she said final y, answering Meredith. â€Å"Afterward, things get more complicated.† At first, Stefan had been a prize that Elena wanted to win: sophisticated and mysterious. He was a prize Caroline wanted, too, and Elena would never let Caroline beat her. But then Stefan had let Elena see the pain and passion, the integrity and nobility, he held inside him and she had forgotten the competition and loved Stefan with her whole heart. And now? She stil loved Stefan with everything she had, and he loved her. But she loved Damon, too, and sometimes she understood him – plotting, manipulative, dangerous Damon – better than she did Stefan. Damon was like her in some ways: he, too, would be relentless in pursuing what he wanted. She and Damon connected, she thought, on some deep core instinctive level that Stefan was too good, too honorable to understand. How could you love two people at the same time? â€Å"Complicated,† Bonnie scoffed. â€Å"More complicated than never being sure if somebody likes you or not? More complicated than having to wait by the phone to see if you have a date for Saturday night or not? I’m ready for complicated. Did you know that forty-nine percent of col ege-educated women meet their future husbands on campus?† â€Å"You made that statistic up,† Meredith said, rising and picking her way toward her own bed, careful not to smudge her polish. Bonnie shrugged. â€Å"Okay, maybe I did. But I bet it’s a real y high percentage, anyway. Didn’t your parents meet right here, Elena?† â€Å"They did,† Elena said. â€Å"I think they had a class together sophomore year.† â€Å"How romantic,† Bonnie said happily. â€Å"Well, if you get married, you have to meet your future spouse somewhere,† Meredith said. â€Å"And there are a lot of possible future spouses at col ege.† She frowned at the silky cover on her bed. â€Å"Do you think I can dry my nails faster if I use the hair dryer, or wil it mess up the polish? I want to go to sleep.† She examined the hair dryer as if it were the focal point of some science experiment, her face intent. Bonnie was watching her upside down, her head tipped back off the end of the bed and her red curls brushing the floor, tapping her feet energetical y against the wal . Elena felt a great sWellof love for both of them. She remembered the countless sleepovers they’d had al through school, back before their lives had gotten †¦ complicated. â€Å"I love having the three of us together,† she said. â€Å"I hope the whole year is going to be just like this.† That was when they first heard the sirens. Meredith peered through the blinds, col ecting facts, trying to analyze what was going on outside Pruitt House. An ambulance and several police cars were parked across the street, their lights silently blinking red and blue. Floodlights lit the quad a ghastly white, and it was crawling with police officers. â€Å"I think we should go out there,† she said. â€Å"Are you kidding me?† Bonnie asked from behind her. â€Å"Why would we want to do that? I’m in my pajamas.† Meredith glanced back. Bonnie was standing, hands on hips, brown eyes indignant. She was indeed wearing cute ice-cream-cone-printed pajamas. â€Å"Well, quick, put on some jeans,† Meredith said. â€Å"But why?† asked Bonnie plaintively. Meredith’s eyes met Elena’s across the room, and they nodded briskly to each other. â€Å"Bonnie,† Elena said patiently, â€Å"we have a responsibility to check out everything that’s going on around here. We might just want to be normal col ege students, but we know the truth about the world – the truth other people don’t realize, about vampires and werewolves and monsters – and we need to make sure that what’s going on out there isn’t part of that truth. If it’s a human problem, the police wil deal with it. But if it’s something else, it’s our responsibility.† â€Å"Honestly,† grumbled Bonnie, already reaching for her clothes, â€Å"you two have a – a saving-people complex or something. After I take psychology, I’m going to diagnose you.† â€Å"And then we’l be sorry,† Meredith said agreeably. On their way out the door, Meredith grabbed the long velvet case that held her fighting stave. The stave was special, designed to fight both human and supernatural adversaries, and was made to specifications handed down through her family for generations. Only a Sulez could have a staff like this. She caressed it through the case, feeling the sharp spikes of different materials that dotted its ends: silver for werewolves, wood for vampires, white ash for Old Ones, iron for al eldritch creatures, tiny hypodermics to fil with poisons. She knew she couldn’t take the stave out of its case on the quad, not surrounded by police officers and innocent bystanders, but she felt stronger when she could feel the weight of it in her hand. Outside, the mugginess of the Virginia September day had given way to a chil y night, and the girls walked quickly toward the crowd around the quad. â€Å"Don’t look like we’re heading straight over there,† Meredith whispered. â€Å"Pretend we’re going to one of the buildings. Like the student center.† She angled off slightly, as if she was heading past the quad, and then led them closer, glancing over at the police tape surrounding the grass, pretending to be surprised by the activity next to them. Elena and Bonnie fol owed her lead, looking around wide-eyed. â€Å"Can I help you ladies?† one of the campus security men asked, stepping forward to block their progress. Elena smiled at him appealingly. â€Å"We were just on our way to the student center, and we saw everyone out here. What’s going on?† Meredith craned her head to look past him. Al she could see were groups of police officers talking to one another and more campus security. Some officers were on their hands and knees, searching careful y through the grass. Crime scene analysts, she thought vaguely, wishing she knew more about police procedure than what she’d seen on TV. The security officer stepped sideways to block her view. â€Å"Nothing serious, just a girl who ran into a bit of trouble walking out here alone.† He smiled reassuringly. â€Å"What kind of trouble?† Meredith asked, trying to see for herself. He shifted, blocking her line of sight again. â€Å"Nothing to worry about. Everyone’s going to be okay this time.† â€Å"This time?† Bonnie asked, frowning. He cleared his throat. â€Å"You girls just stick together at night, okay? Make sure to walk in pairs or groups when you’re out around campus, and you’l be fine. Basic safety stuff, right?† â€Å"But what happened to the girl? Where is she?† Meredith asked. â€Å"Nothing to worry about,† he said, more firmly this time. His eyes were on the black velvet case in Meredith’s hand. â€Å"What have you got in there?† â€Å"Pool cue,† she lied. â€Å"We’re going to play pool in the student center.† â€Å"Have a good time,† he said, in a tone of voice that was clearly a dismissal. â€Å"We wil ,† Elena said sweetly, her hand on Meredith’s arm. Meredith opened her mouth to ask another question, but Elena was pul ing her away from the officer and toward the student center. â€Å"Hey,† Meredith objected quietly, when they were out of earshot. â€Å"I wasn’t done asking questions.† â€Å"He wasn’t going to tel us anything,† Elena said. Her mouth was a grim straight line. â€Å"I bet a lot more happened than someone getting into a little trouble. Did you see the ambulances?† â€Å"We’re not real y going to the student center, are we?† Bonnie asked plaintively. â€Å"I’m too tired.† Meredith shook her head. â€Å"We’d better loop back behind the buildings to our dorm, though. It’l look suspicious if we head right back where we came from.† â€Å"That was creepy, right?† Bonnie said. â€Å"Do you think† – she paused, and Meredith could see her swal ow – â€Å"do you think something real y bad happened?† â€Å"I don’t know,† Meredith said. â€Å"He said a girl ran into a little bit of trouble. That could mean anything.† â€Å"Do you think someone attacked her?† Elena asked. Meredith shot her a significant look. â€Å"Maybe,† she said. â€Å"Or maybe something did.† â€Å"I hope not,† Bonnie said, shivering. â€Å"I’ve had enough somethings to last me forever.† They’d crossed behind the science building, down a darker, lonelier path, and circled back toward their dorm, its brightly lit entryway like a beacon before them. Al three sped up, heading for the light. â€Å"I’ve got my key,† Bonnie said, feeling in her jeans pocket. She opened the door, and she and Elena hurried into the dorm. Meredith paused and glanced back toward the busy quad, then, past it, at the dark sky above campus. Whatever â€Å"trouble† had happened, and whether the cause was human or something else, she knew she needed to be in top condition, ready to fight. She could almost hear her father’s voice saying, â€Å"Fun time is over, Meredith.† It was time to focus on her training again, time to work toward her destiny as a protector, as a Sulez, to keep innocent people safe from the darkness. How to cite The Hunters: Moonsong Chapter Four, Essay examples

Quality Management PDCA

Question: Discuss about the Quality Managementfor PDCA. Answer: Introduction Total quality management can be classified into four categories: Plan, do, check and act (PDCA). Planning is the key strategy of building a strong quality management team to meet consumers need. Planning phase involves identifying possible problems employees face in their daily work schedule and researching on the root cause analysis to collect data for solving the problem. Doing phase involves the staff and the management team addressing the problem raised in the planning phase. Employees develop a solution for problems addressed at this stage. Strategies are developed to solve problems identified from research conducted within the company and the data is stored for future use just in case a similar problem recurs in the company. The competency of the solution offered for the problem is also recorded in the doing phase. Checking phase involves the study of a solution offered to a problem solved in a company/ organization. It is designed to identify if the solution offered to a probl em is effective or not. In acting phase, employees record their analysis in the companys production files and tackles the problem. Concepts Related to Total Quality Management Quality is measured regarding reliability, durability, usage etc. Total quality management involves employees researching available innovations to improve the quality of products through suitable feedback and research. Every individual working in a company or industry has the obligation to participate in contribution towards improving the quality of services their company offer to consumers. Effective quality management is a joint effort of the staff members, management team, suppliers and workforce working together to meet specific customers needs. Comparison Between Quality Management Approaches for Organizational Success Quality management ensures that products produced are of superior quality that satisfy consumers needs. The quality of products is measured using performance, durability, and reliability. Quality management incorporates positive changes in the system and mode of operation in a workstation that intern builds high-quality yield of superior productivity to satisfy customer needs and outshine the competition in the consumer market. The goal of the quality management team is to ensure products are produced with superior quality to avoid customer complain. Quality management is also essential to satisfy customers needs which intern increases the loyalty of customers to a company or organization. Businesses depend on the old customers and new customers to generate profits from the sales of their consumable products. An effective consistency in the production of competitive quality of products and services is needed to maintain the old customers who eventually refer more new customers to pur chase similar products they love. Nevertheless, effective quality management increases revenue generated by a business and improves the productivity of a company/ organization. When a company/ organization is doing well financially, both the employees and the management team benefits because their salary doesn't delay. The consumers also benefit by getting products that are worth their investments. Quality management is thus, an essential key to run a successful business. Other than that, effective quality management also enables a business to reduce waste of products, time and inventory. On the other hand, total quality management is a combined effort between the employees and the management team to formulate effective policies and strategies to produce high-quality services which not only satisfy consumer needs but also transcend customer satisfaction. Some effective total quality management models embraced by different companies includes: Deming application price, Malcolm Baldrige Criteria for Performance Excellence, European Foundation for Quality Management, and ISO quality management standards. MSG management Study guide. (2016). Total quality management modules rely on customers response towards specific products distributed to the consumers market. Ones the needs of consumers is identified, relevant improvements can be made to the quality of products distributed to the consumers market. The quality assurance team practice total quality management model by collecting data, analyzing and solving the issues raised by their customers from their analysis. The entir e staffs of employees and the management team have to contribute towards creating of effective quality management team module to satisfy customers need. An effective implementation of the quality management module requires the active participation of the suppliers, clients, management, and customers to give feedback to the quality assurance team. The end users (Customers) are the key determinants to develop an effective total quality management model. Total quality management tools enable companies/ organizations to research, collect and analyze data for the staff of a company to analyze understand the root course analysis of a problem. Quality management tools enable employees to collect data to develop effective total management model to eliminate possible quality issues recorded in the production of consumable commodities. Nevertheless, total quality management tool enables employees to identify and solve problems that incur within their workstations repeatedly. The most effective quality management tools are a checklist, Pareto charts, diagrams of cause and effect, histogram, scatter diagram and graphs. Checklists are used to collect data and information. Checklists play a crucial role in identifying problems within the company/ organization that prevents them from delivering outstanding quality in production. Pareto charts enable employees to identify possible problems, prioritize and identify the frequency of occurrence in t he companys system. The cause and effect diagram is used to determine the root course of the problem, identify its effects and solve the problem. Histograms help to identify the possible cause of a problem and show the depth/ intense of the problem. Graphs are the most popular quality management tools. Graphs indicate whether productivity is taking place as per expected targets. Organizational Factors that Influence Total Quality Management There are seven major factors that influence Total Quality Management in companies. They include; leadership, training, organizational structures, communication, incentives, measurement evaluation, and teamwork. Suwandej N. (2015). Great leadership skills are the key strategy towards incorporating rules and regulation in a company/ organization. A company that has skilled leaders is likely to generate products of high quality. In the Quality Assurance department, it is the responsibility of the (QA) team to monitor and ensure that all the production rules are followed within a company or organization. The QA team also plays a prominent role to develop more strategies to solve quality issues reported to the company/ organization by customers. Training not only enables the employed staffs to know their duties at work but it also enables the trained employees to be in a position to tackle quality issues reported in their department. Employees who are well-trained are likely to identify quality problems in their early stage of development and solve the issues to prevent severe losses to a company/ organization. The organizational structure also affects total quality management. A company/ organization that is well spaced has chances of delivering high-quality services. Effective spacing in a company/ organization enables employees to have an easy time during cleaning of their workstations which intern boosts the quality of productivity. Nevertheless, communication also plays a significant importance in the influence of total quality management. Communication is the key strategy to identify quality problems. Effective communication from the suppliers, clients, management team, and production teams enables the QA (quality assurance team) to use information provided to build an effective strategy to eliminate quality issues within a company/ organization. Ones a problem is identified, measurement evaluation is done to the problem identified and solved before it brin gs complications to the company/ organization quality standards. Lastly, teamwork is the most vital aspect that affects the total quality management of any company/ organization. Teamwork involves uniting and working together towards achieving a similar organization goal which in this case, delivering high-quality services to consumers. Conclusion From the discussion above, we have realized that Total quality management is wide and involves the supplier, the Quality assurance team, employees (production team), management team, clients and consumers. When a company is in a position to produce goods and services of a competitive quality that meet consumer needs, they are likely to retain their existing clients who can refer more customers to bring more business to the company or organization. Effective teamwork is needed within a company/ organization for total quality management to be effective towards meeting quality goals of production. Thus, we can come to a conclusion that total quality management is an essential factor towards creating a good consumer relationship which interns boosts sales of products and services to the competitive consumers market. References MSG management Study guide, (2016). Total Quality Management - Meaning and Important Concepts. (Online). Retrieved from: https://www.managementstudyguide.com/total-quality-management.htm Retrieval Date: 13th01/2017. Suwandej, N, (2015). Factors Influencing Total Quality Management. (Online). Retrieved from: https://www.sciencedirect.com/science/article/pii/S1877042815043621 Retrieval Date: 13th01/2017. Assignment Point, (2016). Basic Concepts of TQM. (Online). Retrieved from: https://www.assignmentpoint.com/business/management/basic-concepts-of-tqm.html Retrieval Date: 13th01/2017. American Society for Quality, (2016). What is total quality management (TQM)? (Online). Retrieved from: https://asq.org/learn-about-quality/total-quality-management/overview/overview.html Retrieval Date: 13th01/2017. Syed F, (2012). The concept of Continuous Improvement. (Online). Retrieved from: https://totalqualitymanagement.wordpress.com/2012/05/11/concept-of-continuous-improvement/ Retrieval Date: 13th01/2017. Brumley S, (2017). Key Concepts of Total Quality Management within a Health Care Organization. (Online) Retrieved from: https://smallbusiness.chron.com/key-concepts-total-quality-management-within-health-care-organization-77731.html Retrieval Date: 13th01/2017. Hashmi K, (2015). Introduction and Implementation of Total Quality Management (TQM). (Online). Retrieved from: https://www.isixsigma.com/methodology/total-quality-management-tqm/introduction-and-implementation-total-quality-management-tqm/ Retrieval Date: 13th01/2017.